01
The Challenge
A modeled Jordan expansion concept needed to become an executive story that could support a disciplined go / no-go discussion.
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Presentation + Strategy
Nashama Coffee Strategy
From information to a clear, professional business output.
Project Journey
Strategy translated into a clear executive story.
Selected slides show how the initial concept became a structured market, operating and rollout narrative.
02
What We Did
Combined market logic, consumer and competitor thinking, financial assumptions, operating requirements and phased rollout gates into a 27-slide executive presentation.
03
Deliverables
27-slide strategy deck · Market logic · Financial assumptions · Rollout roadmap
04
Key Findings / Outcome
The recommendation centered on two disciplined Amman pilots before wider rollout, with clear quality and payback gates rather than expansion for its own sake.